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The firm, which currently trades mortgages, loans, private medical insurance, debt management and IVA leads, is also set to expand into protection leads by the end of the month (May).

Leadpoint, recently launched leads filtered mortgage leads to give brokers the option of filtering out leads for customers that have missed one or more mortgage payments. (See article.)

Nick Chapman, LeadPoint UK managing director, said the move to generate health insurance leads was prompted by demand.

"LeadPoint has already been trading private medical insurance leads for over a year and adding a corporate health insurance lead is a natural evolution for us," he said.

"We were constantly being asked by our private medical insurance lead buyers whether we could expand into corporate health leads so we are pleased to announce that our new lead will be live in the next few weeks."

Chapman also said the firm intended to launch a number of new leads in the coming months to build its place in the market.